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How Will Unifying Skype for Business and your Room Systems Look to your End Users?

What if you could drive further value from your Microsoft O365 investment? What if you could unify your desktop and video conferencing strategy in a way that was commercially viable? What if you could bring Skype into your meeting rooms to create a high quality, reliable and secure video experience for both internal and external participants?

We all know the positives of Skype for Business and the level of investment required to furnish your user communities with licences. It’s most likely working out well; being widely adopted and boosting your teams communication and momentum.

It would be easy to think you have done enough, productivity is increased and ROI is on the horizon.

What if you could drive further value from your investment? 

Let’s say your business has several locations around the UK, or even globe. You have a widely adopted desktop collaboration culture thanks to Skype for Business or Microsoft O365 and Skype for Business Online. You have a large suite of conferencing rooms scattered across your sites, from huddle rooms to integrated boardrooms. Whilst the room systems are still in use, uptake has dwindled. Home workers, mobile workers and those who simply favour the intuitive Skype for Business workflow shy away from video meetings hosted in a traditional room system.

You need a solution that will unify your workers, regardless of their location, device or preference for conferencing environment.



Videocall’s ICE service integrates with Skype for Business to create unity across your conferencing network. Users can join video meetings from any device via Skype for Business, Outlook, URL or audio. Their choice. They will never need to leave their preferred workflow or native environment – creating a highly collaborative meeting experience. And, ICE Connect will not only connect Skype for Business with your room systems it will allow for native content sharing between users regardless of the platform or device they are using.

Sounds good right? But how will that translate into real world terms for your users? Will it be as intuitive and flexible as it sounds? Here’s a few scenarios to help visualise the benefits.

The meeting host wants to schedule a multiple participant video meeting: three Skype for Business Online participants, one meeting room system with five participants and one audio only connection.

Host schedules from Outlook using Skype for Business button ensuring he invites any room systems his attendees will use:
Skype for Business desktop users: Connect via the ‘Click to Join’ link in their meeting invite 
Room system participants: Dial in using the conferencing ID code in the meeting invitation 
Audio only participants: dial in from any phone using the number and conferencing ID in the meeting invitation 
Host will connect via iPad: Connect via the ‘Click to Join’ link in their schedule

What if the host forgets to invite necessary room system? 
The attendees can dial in from the room system using the conferencing ID number contained in the meeting invitation and connect with all the same functionality available to them
Content can be shared via their usual process and will appear in the environment native to each end point connected

What if at the last minute an external participant would like to join the meeting from an off site endpoint?
The attendee can dial in using the conferencing ID from any standards based end point – Cisco, Polycom, BlueJeans etc.
Content can be shared and viewed via their usual process

What if the participant connected from Skype for Business desktop wants to share content?
They can share content directly from SfB desktop client
Content can be shared via their usual process and will appear in the environment native to each end point connected

What if the host wants to share content from iPad?
They can share content via iPad. Content will appear in the environment native to each end point connected



Users will feel the benefit of remaining in their preferred workflows. Scheduling and joining from any device is simple and will provide high quality collaboration. Training requirement will be low as no third party interface needs to be introduced.

Videocall’s ICE service really does work with O365 to enhance your Skype for Business investment. It will create agility and flexibility for your user communities by providing high quality collaboration with single workflow scheduling and joining.

Read our latest Whitepaper which covers Skype for Business, ageing video platforms and the value in existing collaboration hardware here.

To find out how we could add more value to your conferencing strategy visit Videocall.co.uk or call us on +44 (0)1276 706706. 

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