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Why Microsoft’s Skype for Business and Outlook Workflow is so important to businesses

There is a quote from Andrew Davis, senior partner of Wainhouse Research that is very current in today’s climate.

“Parent’s buy toys, but kids use them.”

It is of course an analogy to the fact that in a business it is the IT department that buys the collaboration tools, but they are not generally the main users of this technology.

If the technology has been bought purely from the point of the IT department, and without consideration of the user community then it chances falling short on one key factor. Usability or how it fits in to the workflow.

For new technologies to succeed, they need to be adopted; and to become ubiquitous users will have to feel that it fits into their usual workflows, and doesn’t require extra effort and time to use. This is where Microsoft come in.

Microsoft have dominated the business workplace for almost three decades. In March 2016 Microsoft announced that it had 1.2 billion Office users and 60 million Office 365 commercial customers. Their Office package has been the mainstay of email, writing, spreadsheets and presentations since its launch in 1989.

Microsoft clearly knew what they were doing then when they bought Skype and combined it with their Lync collaboration platform to create Skype for Business. By delivering a platform that has a workflow that users recognise immediately allows for businesses to invest and deploy this communications service across the business and see prevalent adoption instantly.

With instant messaging, audio and video calling available, Skype for Business can be used by any company, and deployed globally to help increase time to market and bond teams that are spread apart. Skype for Business can also be used to help flexible working. Users out of the office will have a familiar workflow to collaborate with colleagues, which should mean less pressure on IT Support and Training staff.

At Videocall, we are very pro companies deploying Skype for Business as we have seen the positive impact it has on companies. Being able to schedule meetings through Outlook in the same way you would with a regular meeting, and then arrive through Skype for Business with a single click is the workflow that most companies will want to deliver to their users.

So if you are considering deploying a new collaboration service across your company. Make sure that you consider the workflow alongside the features and benefits.

We have written a whitepaper around deploying Skype for Business which goes into more details about factoring in Skype for Business or Skype for Business Online through Office 365. Use the link to download and read it.

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