Adoption is the Answer

Without adequate adoption of new collaboration technologies, return on investment will never be reached. In the world of video conferencing, the quality and frequency of use for a deployment will only take place once employees are comfortable using the technology and it has become part of a normal daily routine. The aim is to smoothly integrate a new technological solution as part of a larger unified communications strategy, so that operations are not disrupted and employees understand how and when to use their new, or enhanced, collaborative tool.

So, how can you be sure that your staff are enabled with the best levels of understanding for their most recent deployment? Videocall and Polycom have joined forces to offer some tangible tips for creating an adoption process, and encouraging use of video conferencing technology throughout a company.

Define Your Process

People are notoriously wary of change, particularly in the workplace. There are worries of unreliability, issues surrounding security and the migration of network features and applications, and the stress of learning how to use new technology. Defining a process from start to finish is imperative in encouraging adoption throughout all departments. 

Preparation is the key to adoption – each member of staff needs to understand and appreciate the overall aim for having a new solution installed. This can be done through internal email campaigns, specified to each department, outlining the use cases for video conferencing and the areas of their positions that will be changed or see new benefits. 

At Videocall, we have our own dedicated process which guides customers through each step of the journey, leading to our ultimate aim: customer success. From quality of experience, to total cost of ownership and further to return on investment, our process encompasses every part of the entire adoption process.


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Simplifying Ease of Use

In the world today if people cannot find what they are looking for, or can’t understand how to use something, they will simply walk away. There is generally an alternative source or method, that may not be as efficient or effective, but it works in their minds; so they revert to their comfort or simply look for something else. 

Video conferencing automatically comes with a label that shouts ‘this is difficult to do’, which is extremely unfair. As a service video conferencing has moved past the days of screaming and shouting at technology to try and get it to work, or having novel sized instruction booklets that are more complicated to follow than flat-pack furniture instructions. 

We are continuously improving the way that users access and arrive in meetings to make it as easy as possible, and more user intuitive. 

Two examples of this are: 

  1. Our EAGLE Management Service platform allows people to book meetings and rooms through Microsoft Outlook just as if they were booking a normal meeting. No change in workflow pattern, so no complicated training required
  2. Our ICE platform comes with ICE Join functionality that means users simply walk into a room and press the join button to arrive in the meeting. This 15 second video shows the process and how easy it really is. Again, simple one touch means that no complicated training is required   

There is just one last area that needs consideration in order that maximum usage can start. 

Early Adopters

In every office there will be those that will adapt quickly to the change and those that will resist. It is therefore essential that the early adopters that are keen to start using the service to collaborate have a positive experience and start to tell other work colleagues how great it is; or even better invite them in to meetings to see for themselves. 

If the early adopters don’t start to prevalently use the service then it will harden the challenge of adoption and lengthen the time to customer success and ROI.

A good tip is to identify these key people and get them involved in training and demonstrations as soon as possible. Let them try out all of the different equipment and be quick to answer any questions they may have. Once on-board the early majority will start to follow suit, and before long the late majority and even the laggards will be prevalently using the service. 

To find out more about how Videocall can lower your video conferencing investment without sacrificing the quality of service read our whitepaper.