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A recent article in Forbes came to our attention titled ‘Surprising Reasons To Switch From Video-Conference To The Phone.’ And, whilst this article was interesting to read, it was fairly clear that it had missed some fundamental points of why businesses use video conferencing, and why it is so important to choose your service wisely.
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In the last 18 months to 2 years there has been a rapid change taking place globally in businesses. This change is affecting multiple business functions and is being driven by the desire for employees to be able to communicate and collaborate from anywhere at any time, more easily and reliably.
Where just a few years ago, email, phones and video conferencing were adequate for businesses to conduct their day to day activities, mixed with office-based workers who would hold regular meetings in one of a handful of meeting rooms. Today, persistent chat, file sharing, live annotation, whiteboarding, apps, bots and AI are all seen to play an ever increasingly important role to being able to accomplish daily tasks. What’s more, it is expected that all of these things are found in just a single service or application.
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Enterprise businesses are strategising to move services to the cloud, and collaboration is a factor of that; but that is a problem. Collaboration is only one element of the overall picture. It is a picture that is very complicated.
The big question must be asked by every business right at stage one. ‘What is more important to us as a business, productivity or collaboration?’
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Collaboration has become a major strategical decision for companies of all sizes. The way we work is changing rapidly, and ensuring that employees have the ability to meet, communicate and work to the best of their abilities at all times is essential for the business. So, with employees connected anywhere and at any time, the requirement to hold virtual face-to-face meetings, share documents and annotate in real-time is now business critical.
But there are also now more choices than ever.
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How can video conferencing and collaboration help presenteeism?
Presenteeism has become a big problem in the UK; it has tripled since 2010 according to the latest CIPD report, and 52% of workers are going into work when their performance has been negatively affected by health issues according to a 2017 report by Fellowes. Fellowes also goes on to suggest that this means that a sub-standard level of work is likely to be happening due to the fact that employees are not 100% fit, well or happy.
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Wherever you look in the collaboration space at the moment, the talk is all around having a single application that can cater for all your user’s requirements…meeting spaces, persistent chat, instant messaging, video conferencing, audio calling, whiteboards, file sharing, live content annotation and more. The desire is driven by the changes taking place within companies, whereby employees are demanding more flexibility and the chance to fit their work around their life, and not the other way around.
Is there a silver bullet for the all-in-one collaboration app? Or is it all just a bit confusing? Let’s look at the main players. Slack, Microsoft and Cisco.
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