Reverting to phones over video conferencing… Really ?

A recent article in Forbes came to our attention titled ‘Surprising Reasons To Switch From Video-Conference To The Phone.’ And, whilst this article was interesting to read, it was fairly clear that it had missed some fundamental points of why businesses use video conferencing, and why it is so important to choose your service wisely.

As employees, we are feeling more and more under pressure to deliver a greater amount of work in a shorter amount of time, and to achieve that we are relying on our teams, colleagues, peers and networks to be there when we need them; productivity and efficiency are always being mentioned as the key drivers to a successful business. To achieve this the best communication and collaboration solutions need to be employed. As we mention quite often, the way we work is going through a revolution with flexibility and working habits a priority to more and more people. You can read our recent blog on this topic by clicking the link.

Having the best collaboration services does not just mean most expensive, or highest quality, but a solution that best fits the users needs in terms of usability, reliability, workflows and collaboration tools. We use these tools in our day to day lives, and we know the quality and experience we expect as a minimum.

If employees are using a service whereby the quality is not good enough and delays in getting started or jitter and lagging are impacting on meetings, then it should be investigated and improved. The solution to revert to phone calls should be seen as a backward step that will affect content sharing, real-time editing and the comradery that teams get from being face-to-face. Most importantly, it will likely impact on time.

Of course, there are occasions when having a telephone call might be more appropriate for the situation; might be all that is needed to convey the message or might be a simple 1-2-1 conversation, but in situations with groups of people all on audio, it can be difficult to know who is talking, and very easy to speak over one another missing vital information. This is where video conferencing excels, as long as the right solution has been deployed.

Microsoft and Cisco are investing heavily on collaboration applications being the next big move for businesses, with Microsoft Teams and Cisco Webex Teams respectively. These services come with all the tools any employee should need, including being able to dial in to a meeting via a phone. Whiteboards, persistent chat, file sharing, real-time annotation and of course video conferencing are all key features of both of these solutions. This surely is the future of collaboration, rather than going backwards technologically…?

Empowering your employees to be able to achieve the best they can rather than limit them with poor technology that is not fit for purpose is the responsibility of every company. Whilst many may shudder and worry about cost, maintenance, deployment and support, those that do adopt find that there are cost effective solutions and companies that will help.

At Videocall we have over 20 years of experience working in the collaboration industry and have watched it evolve to where it is today. We have helped many companies on their journey from traditional technology to cloud deployments of intelligent communications solutions. We regularly talk to enterprise companies about both Microsoft and Cisco collaboration technology and help them to understand the positive impact it can have within their business.

If you want to have a conversation with us about collaboration technology, video conferencing or Microsoft or Cisco then call us on +44 (0)1276 706 706, email us at or use the contact form on our website.

If you want to read more about Cisco Webex Teams and Microsoft Teams to find out the comparisons then download our free whitepaper. But please, please don’t revert to using telephones for your business meetings.