Support Microsoft, Zoom, Pexip Webex and BlueJeans meetings all at once

IT are facing fantastic changes in the collaboration space that can ensure that the users are better equipped and more effective than ever, whilst the support does not become harder. What are these opportunities? Why are they so important?

One - The ability to support multiple digital meeting spaces used by staff, customers, partners or other people outside of the four walls of the offices. This could mean that IT supports Microsoft and Zoom, Polycom and BlueJeans, Cisco and Pexip or any combination of these or other services; within any number of spaces, rooms, offices, even countries, or just wherever users are joining the meeting from.

Two – Cost effectively equipping more collaboration spaces with the ability to have high quality meetings to meet the demand for people to meet and work anywhere and collaborate more 

Three – Deploying technology now that will be futureproof to later strategy. With rapid changes in technology, we all want to be prepared today for the strategy of tomorrow.

Within these opportunities, any solution found by IT must still be cost effective and deliver usability, reliability and security to all users no matter their location, and no matter the number of services being used.

Supporting multiple services within one business – Likely initially to be something that IT would not want to do as inevitably it will be seen as being more work, more risk and more cost. However, this is not necessarily the case. Multiple services does not have to mean any of these things.

What is the solution? Rooms with USB Passthrough. Have meeting rooms that can support a plug-and-play attitude to collaboration. Whether your employees and guests are using Microsoft Teams, Zoom or Slack; whether they want traditional video conferencing through specialised room technology or to walk in with a laptop and simply get going. It can all be supported.

As personal users of technology we all have favourites; Android vs Apple, Microsoft vs Sony, Mac vs PC etc. It tends to be that we become brand loyal to technology far more than anything else because we get used to how that technology works, our workflows with it, and the perceived limitations. The same applies in the collaboration space, and different companies and users prefer to have meetings with the technology they are most comfortable with.

For example, many people have grown up with Lync and Skype at home now have adopted Microsoft Skype for Business as an essential collaboration tool in the business environment. If you need to send a quick message or have a 30 second face to face, Skype for Business is the answer. You can see if the other person is online, and you know you are likely to get a faster response than email. With Microsoft Office and Office365 in the majority of businesses globally, most companies have access to this tool. Why not use it.

Whilst Microsoft are taking huge market share in the collaboration space, it is not the right tool for everyone. 

Perhaps though you prefer Cisco Webex, having used it for years and like its feature set. There are people that demand the high-quality audio and video of traditional video conferencing and won’t compromise. The fact is you don’t want to be forced to change the way you have worked to adopt a new workflow and technology. As people, we don’t like change.

The point is that different businesses and different users use different services, but still need to connect to one single meeting without the hassle of having to work out a new service, a new set of tools, and potentially waste time as they try to figure things out. Imagine owning a Samsung Smartphone and not being able to call an iPhone! Video conferencing needs to be the same.

The manufacturers of technology are quickly seeing USB passthrough as a trend as well. Look at the Polycom Studio, a USB video bar with plug-and-play functionality that delivers Polycom’s high-quality audio and video and is out of the box interoperable with Microsoft Teams, Zoom, BlueJeans, GoToMeeting and more has just been released into the market at an affordable collaboration cost.

Combine this with Videocall’s ICE platform and you have a technology and platform that will support interoperable services both inside and outside of your office walls, reliably, securely and importantly allowing users to connect through the service of their choosing. This combination delivers Polycom’s video conferencing quality with Videocall’s expertise and support at a huddle room cost, allowing companies to deploy more and meet demand.

USB Passthrough in fact can help to solve all the opportunities.

Demand for collaboration spaces is increasing, whilst the cost per square metre of office space continues to rise. It is therefore vital to ‘make the most’ from every available space. USB Passthrough can do this by not making collaboration spaces restricted to certain services and allow for complete interoperability through Videocall’s ICE platform to support all users.

Finally, both the Polycom Studio and Videocall’s ICE will support Microsoft Teams, making them futureproof for companies looking at Microsoft Office365 and Teams as their desktop strategy. We have a whitepaper about Microsoft Teams and how it compares to Cisco Webex Teams that you can read and gain a better understanding of their differences, should these be on your roadmap.

We offer exclusive tours of Polycom’s EEC in London for customers to come and witness all the latest technology, including the Polycom Studio working with Videocall’s ICE platform and Microsoft Teams as a USB Passthrough option. If you would like one of these tours then simply fill out the form on our Polycom EEC page, email us at or call us on +44 (0)1276 706 706.