The 4 Major Barriers to Video Conferencing Adoption
Video collaboration has undoubtedly become an important communication tool for organisations across the world, and the technology brings many advantages.
Yet despite the growing importance of this technology to the modern office, some organisations still face challenges in encouraging members of staff to participate in video calls. Indeed, a survey by West Unified Communications found that 23% of respondents were uncomfortable with video conferencing, while over three-quarters expressed a preference for audio over video.
While the reasons behind this can mostly be traced back to lack of experience, it's important to understand other possible reasons staff can be reluctant to use video conferencing.
So in this article we going to look at four of the major barriers to successful video conferencing adoption.
1. I Don’t Trust It!
There is a general human tendency to mistrust the new or unknown and to stick with what we are comfortable with. It is notable that millennial employees express far more comfort with video calling, often having grown up with similar tools and social media platforms.
While there isn't a catch-all solution to this issue, it is worth considering demographic divergence and understanding which staff may need more support and encouragement than others. Equally, it is important to note that attitudes to video conferencing aren't defined by generation alone. Efforts can be made to reassure those who are uncertain about the process that video conferencing carries most of the same advantages as meeting someone in person.
2. What if I Do It Wrong?
This second issue is strongly related to the first, as un-familiar users can avoid using video conferencing because of fears they don’t know how to use it or will do something wrong. These concerns are very much based on fear of the unknown or based on past user experience.
No one wants to appear technologically incompetent to their peers during a video conferencing call, as it involves using technology that some people are unfamiliar with. Some larger video conferencing systems, especially large multi-screen setups commonly found in big meeting rooms can be intimidating at first glance to unfamiliar users.
As with other technology aversion issues, the carrot is often more effective than the stick. By familiarising and training employees with your collaboration platform, and demonstrating to them that video conferencing is reliable, easy to use and actually has a lot of benefits over meeting face-to-face in many scenarios, you can grow their confidence and familiarity.
3. What if Participants Can’t Connect?
One aspect that discourages unfamiliar users is the fear that their recipients will encounter issues joining their meeting. What if their platform isn’t-compatible or they aren’t able to download a browser plugin or the correct software?
What if you are hosting a video meeting via a web-based platform but one invitee wants to join by phone?
Fortunately, there are solutions available that are fully interoperable with everything from Microsoft Skype for Business, Microsoft Teams, Google Hangouts Meet, Zoom, BlueJeans, Cisco, Polycom and more. They can provide VMR (Virtual Meeting Rooms) that make it really simple for any user to connect to your meeting regardless of the device, location or software they are using.
One example is Videocall’s own ICE (Intelligent Cloud Experience). You can find out more about ICE here.
4. What if the Hardware Fails?
Hardware endpoints can occasionally go wrong during, or before an important video call. This unfortunately is a fact of life. IT departments are often required to support and maintain their organisation’s video collaboration tools and by their nature, people only notice when things don’t work.
There are some things the service owners can do to mitigate worries and issues. Training staff to prepare and perform dry-runs ahead of their meetings can highlight technical issues and allow IT or facilities teams time to fix problems that arise.
But there are also many options for support and SLA services, measurement and reporting services and even fully managed services that can setup meetings and monitor the meeting in real-time and rapidly troubleshoot problems to ensure important meetings run smoothly.
For example, Videocall’s Eagle service management platform provides control over all aspects of an organisation’s video conferencing. Find out more here.
Emphasising the Benefits
While some members of staff may focus on concerns and negatives to avoid using video collaboration tools, the best way to convert them to digital natives is to emphasise the positives. There are some really great advantages to using video conferencing, and promoting these can soon ensure wider use and adoption within your organisation.
The advantages of video conferencing can bring to the way a modern business operates are multiple and significant, so it is important to communicate these to members of your organisation in order to overcome some of the barriers that you will inevitably encounter pushing adoption.
Have any questions or want to find out more about Videocall's collaboration solutions? Please don't hesitate to get in touch.