The Problem with Most Enterprise Video Systems, and How to Get Past It

Businesses around the globe rely on unified collaboration technologies to improve their day to day activities, from holding meetings, brain storming and ideation sessions, to interacting with suppliers and clients. Video conferencing sits as just one of many communication tools within the unified collaboration space, and is rapidly growing in popularity and usage across enterprise companies.

In this series of blogs, we are going to be talking about migration to the collaboration cloud, whether that is fully in private or public cloud, or hybrid. If you would like to read our white paper you can by clicking here: Re-imagined – Video Communications and Collaboration in the Cloud.

Enabling organisations to connect geographically dispersed teams in a cost-efficient manner, enterprise-grade video, offers better collaboration and faster decision making leading to enhanced workforce productivity as a result of improved business processes and communications. Enabling internal teams to work together faster, and in innovative new ways, it’s also enabling organisations to serve customers better.

The sad truth though is that until recently enterprise video has failed to fulfil its promise:

  • Limited Reach – thanks to the high costs associated with the devices and extensive infrastructure requirements, most video conferencing today remains confined to the conference rooms, which in turn restricts availability and reach
  • Complex to Use – users often have difficulty launching calls and connecting to meetings, resulting in a less than optimal user experience that most people would rather avoid
  • Difficult to Manage – most video conferencing deployments require extensive IT involvement and hand-holding through comprehensive support and services. What’s more, most video conferencing sits separate from other enterprise communication applications. All of which stretches IT resources too thin and makes management a complex proposition
  • Lack of Integration into Workflows – users have routines for completing tasks efficiently and effectively, that they don’t like being changed

What this results in is low usage across the organisation, with adoption restricted to a few lines of business or senior management.

Thankfully, this is no longer the case. Videocall can help you to overcome the limitations of conventional on-premises video conferencing solutions, enabling your workforce to interact and collaborate wherever they are, and deliver the ease and convenience of a natural meeting experience.

The answer is to leverage the power of the cloud.

Videocall’s Intelligent Cloud Experience (ICE), powered by Polycom’s RealPresence Cloud makes it simple to connect your people in a streamlined, secure and scalable way. This innovative video-as-a-service (VaaS) platform is easy to deploy, whether it’s on-premises, in a hybrid environment or in a public or private cloud. 

ICE allows you to let users unify multiple communication modalities, including video, voice, chat, and document sharing to name but a few. All of which will bring their meetings to life, and accelerate how they work together on tasks.

ICE truly delivers enterprise functionality to the cloud for business collaboration, simply, securely and reliably.

In the next blog, we will be discussing how to ‘do collaboration’ the right way, and how ICE will help. You can read about that now by downloading the white paper.

Alternatively, if you would like to see a demonstration of ICE or would like to discuss your collaboration environment and migration to the cloud then simply use our contact form, email us at or call us on +44 (0)1276 706 706.