The Top 5 Benefits of Adopting Videoconferencing

Videoconferencing is fast becoming an integral tool in the modern workplace. It’s rate of growth over the last 10 years has only been matched by the advancement in technology. According to recent studies, 45% of businesses use Zoom or Skype for business videoconferencing, and 93% of people say that videoconferencing can improve connectivity across the business.

New working trends such as remote working are driving the need for better collaboration tools. Many organisations are realising the flexibility advantages for hiring teams across the world. If you’re not pinned to a location for a job role, the available talent pool grows exponentially.

These are our top 5 reasons why videoconferencing can be an effective way to boost business.

1. Instant global connections

Wherever you are in the world, videoconferencing can bring you together! Face-to-face discussion can be had across locations, departments and between clients and employees. All this enables a more streamlined approach to getting important tasks done. It also has the beneficial effect of increasing engagement compared to audio-only calls. If you’re on video, you’re much more likely to stay with it, rather than mentally ducking out to complete another task.  

2. Helping with work-life balance

Wellness and work-life balance are hot topics within the modern workplace. And quite rightly so. Businesses are seeing the advantages of investing in their employee's health and wellbeing. Because a happier, healthier workplace can be a much more productive one. Videoconferencing is just one key tool that can supercharge the work-life balance. If you need to be at home for whatever reason, you know that you can always hook up with team members through a videoconference. And it also negates the reasons for being stuck in rush hour traffic or travelling in bad weather.

3. Saving on travel expenses (and the environment!)

Sales meetings, client meetings, vendor meetings, partner meetings. It can seem like we spend more time in meetings than we do actually working! Some meetings are very important to conduct face-to-face. But more than you might think could be just as easily run via a videoconference.

Travel is a large cost centre for business. It’s surprising just how much money can be saved by replacing a proportion of meetings with videoconferences. Not only do you save on travel and accommodation costs, you also save significant amounts of time when you remove travel. Getting in front of a client quickly and effectively can be the difference between winning business and losing out to a competitor.

4. Increasing productivity

Often communication can be where a project stalls. Many teams fall into the trap of working within their own silos. And in cases where geography and location separates teams, messages sent across traditional communication via email or phone often loses implied meaning, leading to mistakes delays and higher costs.  

Videoconferencing allows employees the time and space to get on the same page, and tackle tasks head on. Again, it’s down to the engagement levels video creates compared to audio-only calls. Then there are the features that come with software like this. Screen sharing and chat functions allow us to succinctly go through issues and effectively work together, wherever your body happens to be at the time of the call.

5. Boosts communication and learning  

Studies have shown that we recall things much better is we see them. So, if we are using our eyes to connect the dots on a topic or conversation, rather than just listening to a conference, it means we’re giving our brains the best chance to absorb the information. In a study by Forbes, 62% of executives agreed that communication was vastly improved in video compared to voice conferencing for these very reasons.

And unlike phone calls or email, videoconferencing allows participants to convey meaning and gauge reactions via facial expressions and body language.

In conclusion..

In a modern enterprise world, location-specific businesses and job roles are becoming less essential. Workers have different expectations and attracting the best talent is no longer just about pay and benefits, but also about office culture and the capability of the digital workplace.

One of the key factors in helping this advancement are collaboration technologies and organisations with a clear collaboration strategy and effective Videoconferencing solutions are already seeing the benefits we've covered.