Video Conferencing: The Ultimate Tool for Business Service Providers

The world of business is forever changing. Workflows adapt, employee personalities evolve and what used to be the typical office is now unrecognisable – but a constant presence behind the scenes of every company are the services that keep it running.


‘Business Services’ is an all-encompassing term for outsourced companies who utilise a wide range of skills to provide both back and front office services to a company – from human resources and recruitment to professional training and consultants.  Effective and meaningful communication is an extensive part of how business service providers engage with their clients, keep abreast of workflow changes and cultivate trust.

In this blog, we are going to look at six key areas of the business services industry and how a video conferencing strategy can improve processes.

For a more in-depth look at this subject, download the FREE whitepaper: “Video and Business Services: Collaboration, Communication and Culture”

HR and Recruitment

Human resources departments need to be just that: human. The personal connection between all levels of workplace personnel is imperative in order to be understood and supported at all times. Recruitment agencies and outsourced HR departments, whilst useful and dedicated, can run the risk of misidentifying the brand, the candidate demographic and the overall company culture. Being able to communicate quickly and simply is the key to improving this branch of the business services tree.  But how can it be achieved?

The answer is video conferencing. Not only are users able to keep in touch with all colleagues, wherever in the world they may be, but they can also quickly collaborate over candidates’ CVs and skills to create a shortlist of people who are likely to be more suitable straight off the bat. Now, video conference interviews can be held with each candidate, from each location and from whatever device the attendee is using. This makes the decision making process much easier and quicker, and reduces the costs of new hires.


Having an outsourced sales force comes with both advantages and disadvantages. Similar to HR and recruitment, being able to identify with your client and create a culture whereby you work in tandem rather than separately is the key to selling their product effectively and generating revenue. Sales representatives spend their lives on the road, going from prospect to prospect identifying needs, then communicating those needs to various in-house teams for deployment.

With video as a service (VaaS) based in the cloud, sales reps can be communicated with wherever they are and through whatever device they use on a day to day basis. Important stock or product updates can be given immediately, reducing the risk of misinforming potential customers. Customer queries, credit checks, contracts and service level agreements can be shared with ease on any device.

Advertising and Marketing

Advertising agencies can also improve their collaboration by implementing a video-based strategy into their workflow. Regardless of the industry you are advertising, decreasing the time it takes to get ideas to the client and then signed off is an important factor in how much revenue your client gains over the competition.

One of the most important aspects of marketing is developing lasting relationships with clients, connections and leads. We previously mentioned the importance of identifying with a company and understanding its culture; this is also an integral part of good marketing. With video, these relationships and cultures can be better and much more quickly understood, leading to faster decision making and a quicker turnaround of strategies. 

Professional Training

Training and learning and development companies can glean a huge range of benefits from video conferencing. Various studies have shown a link between visual learning and the retention of information, however it is not always logistically possible to get employees together to train without incurring costs and decreasing productivity. 

Video-based learning offers the illusion of proximity without the costs of travel and the loss of worked hours. Moreover, video conferencing can be used to broadcast to multiple viewers, meaning that lessons can be streamed and even recorded and archived for future use. Learners are able to work via devices they are most comfortable with, and within their companies existing workflow and infrastructure, allowing the information being taught to be their primary focus. 

Professional trainers are also able to work with numerous learners at multiple sites, with each attendee able to share and receive documents, communicate clearly at a high quality, and vastly improve upon current training standards - which most likely involve days off, travel expenses and lengthy ‘back and forths’ between learner and trainer. 


Business management consultancy firms are constantly communicating with companies of all industries. In order for a consultant to gain the trust and respect of their clients, they must be ready to offer expert advice at any time and from anywhere. Not only that, but the clients themselves may work within industries whereby being located in an office is simply not possible. In this case, it is imperative that the consultant is able to ‘speak their language’, i.e., be able to arrive at a meeting from any video-enabled device and get to the crux of the situation quickly. 

Business and management consultants are often located in client offices and it is more than likely that they will not have a defined space to work in. Being video-enabled allows consultants to move from place to place – both within one office and throughout various client spaces – without disrupting working patterns. They are able to communicate information back to the consultancy simply and effectively, as well as create a culture of generating and sharing ideas at all levels. 

Real Estate

Real estate consultants are tasked with finding solutions to a range of issues - whether it be locating and renovating an old office building for a client’s new purpose, valuating existing buildings to sell on, or bringing together resources to build the best office, factory or residential space possible. In this particular part of business services, the vision is as important as the concept. 

Providing clients with the most suitable building for their culture, levels of productivity and overall presentability to customers is that much easier with the power of video collaboration. Not only are you able to show clients new buildings from any video-enabled device, you can also keep abreast of renovations, communicate with contractors and share blueprints and plans easily. 

Why Wait?

Creating a culture of collaboration starts with defining areas of the business services industry that lack the personal touch needed to inspire trust and engagement. With video, the visual and the conceptual work together to bring collaborative techniques that help business understand strategies and strategists to understand businesses. 

We have looked at just a few of the business services that will benefit from video conferencing; for a deeper look into how it can help you, download the whitepaper for free today.