What Are The Current Barriers For Adoption Of Your Video Conferencing Services? How Can Videocall Help You To Overcome These?
In the last blog of the series for The British Legal Technology Forum, which we attended with Polycom’s support, we wanted to take a look at one final topic – adoption rates of video conferencing within a law firm. How can an improved video conferencing service lead to better adoption rates for your law firm?
The first thing to look at is the barriers to adoption – what are the reasons your partners and associates are not using your video conferencing services as much as you would like? Below are the two top reasons we believe that adoption rates could be lower than desired within your law firm:
Poor user experience
Everyone has experienced a poor quality video conference at some point, whether it be a dropped call, loss of audio, a low quality video caused by packet loss and jitter or a frozen screen. However, the more this happens within your firm, the less likely your partners and associates are to use your video conferencing systems as they attempt to find better, more reliable forms of communication to conduct their meetings. This will be the case particularly with 3rd party meetings, with clients and other law firms, where their reputation matters. The shift to different methods of conducting meetings will result in poor usage rates of your video conferencing services and mean it takes longer to reach ROI on your investment.
How can Videocall help?
Analysis of these problems post conference is useful, but fixing the issue in real time to allow the call to continue would be infinitely more beneficial to all on the call. Having systems in place that allow for monitoring before and during the call, such as our OUTREACH and vNOC services, will go a long way to alleviate some of these pain points and ensure the conference runs as smooth as possible, but there are also other alternatives. One such option is to install SUREFIRE – our video overlay network and run your video conferencing over a dedicated network to ensure that the bandwidth is solely available for video conferences.
Difficulty scheduling and initiating video conferences
Often it has been stated that one of the reasons people are not using their firms video conferencing service is that they have trouble scheduling and then initiating the calls. They are either having to use a process that requires multiple steps or involves copying and pasting meeting information in to numerous different calendars and systems. This will often take the user out of their native workflow, which they are used to and comfortable with using. This leads to frustration and ultimately stops them from using the service and drives them to find alternative ways to conduct their meetings.
What can Videocall do to solve this problem?
One solution to this problem would be to install a service that integrates your video conference booking with your partners and associates native workflows – such as the ability to book their meeting via Outlook as usual. This will remove the pain points of needing to adapt and begin using different workflows to allow them to book conferences. Videocall can provide this service, through the installation of our ICE (Intelligent Cloud Experience) platform - our any device, anywhere, anytime video conferencing service.
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