What is video conferencing?

Video conferencing means different things to different organisations.

For some, video conferencing is their complete unified communications strategy; for others it’s part of a bigger whole. For some organisations an immersive telepresence is essential; for others the ability to collaborate more simply is all that’s required. For some organisations it means Lync, Microsoft Skype for Business or Cisco SPARK; for others it’s different platforms entirely.

Technology is advancing and allowing us to communicate from wherever, through mobile devices, connecting to room systems, laptops and even the new breed of immersive suites. Today’s services, whether you consider them as unified collaboration or something bigger, include instant messaging, whiteboarding, personal spaces, audio and video calling, content sharing and more. Video conferencing plays an important part within these services creating the natural face-to-face element required by employees to work.

It brings flexibility, agility and increased productivity to the workforce through anytime, anywhere collaboration. Services can be deployed through on-premises platforms or serviced from the cloud depending upon requirements. Hybrid video conferencing is also available for companies looking for a best of both worlds scenario.

Various options from fully managed to completely self-service give businesses the ability to empower their users how they see fit. Whilst dedicated 24/7/365 collaboration support can allow companies to refocus in-house teams on other business critical issues.

For Videocall though, the ‘what is video conferencing’ answer is simple. Video conferencing means whatever your business needs it to mean.

For Videocall, video conferencing is in our DNA. We have been focussed on helping enterprise companies build their unified collaboration strategies since day one.

What is important to us is that the tools, platforms, architectures and services come together to deliver positive outcomes for individuals and businesses alike, while at the same time satisfying fiscal corporate goals for security, Return on Investment (ROI), Total Cost of Ownership (TCO), scalability, future proofing and user requirements for simple work flows, reliability and quality of experience.

Whatever and however you think of video conferencing, it has changed and will continue to do so maintaining its role as a key to company collaboration.

What does video conferencing mean for you? Leave us a comment below, as we are interested to know.

If you need to discuss your company’s collaboration strategy, whether it is around Microsoft Skype for Business, Cisco Spark, immersive telepresence, having a fully managed service or anything else, our team of fully trained experts are always on hand to help you. You can email us at information@videocall.co.uk or call us on +44 (0)1276 706 706