Why HR Says Videoconferencing Improves Productivity

Why are HR teams increasingly becoming advocates of videoconferencing as a primary communications tool? It’s because they see first-hand what it can do on a productivity level, how it breaks down inter-team silos and empowers organisations to attract the best talent.

Read articles like those on Forbes, and you’ll see a whole list of benefits. Advantages range from VC being more engaging that teleconferencing, to VC improving superior learning, and keeping disparate teams connected. Yes, videoconferencing does have the power to do all these things.


The present and the future of VC

Remote working has increased by 159% since 2005. In line with this, 55% of companies using videoconferencing said they were more collaborative. The movement towards a more casual, collaborative work environment is one major driver for the uptake of videoconferencing.

It seems unlikely that this will change. In fact, companies are looking more and more towards getting the right VC equipment and tech to support a remote workforce. As popular as videoconferencing is now, it’s fair to say that the trend will continue to grow. In the same survey quoted above, respondents ranked VC up there with voice assistants, automation, and AI as a leading future business trend. Because quite simply, it’s innovations in tech like this that are opening the playing fields to companies of all sizes, to operate efficiently and productively.

Top benefits for employees

By productively, do we simply mean uplifts in graphs and fewer hours spent on menial tasks? Kind of, but, not completely. Going back to the human element of this, which as we all know, ties into that feel-good thing that keeps the wheels turning on any business, VC offers a lot of benefits to employees.

Just a few outlined in a Tech Republic article include:

  1. A better work-life balance
  2. Reduced business travel
  3. Improved collaboration and productivity

To put it bluntly, videoconferencing allows employees to connect with others wherever they are, across time zones, and in an engaging way.

Top benefits for your business

There is obvious crossover in the benefits to both staff and businesses in the article by Tech Republic. Business travel being one. But delving deeper into the matter of conserving human resources, how can VC benefit your business?

  1. It can save time and improves cost efficiency – one example provided in an article by Tech Funnel cites the interview process. If you engage over video following an initial phone conversation, and before a face-to-face meeting, you can more accurately assess someone’s suitability for a role.
  2. Flexible working – of course, this ties into the whole work-life balance ethos. But also, it can increase the quality of employee experiences when it comes to connecting far flung teams. Through shared screens and other apps, meetings are kept streamlined and personal.
  3. Increased efficiency – for staff, they can benefit from platforms that encourage collaboration. In business terms, it removes ambiguity around project specifics and enables people to get up to speed quicker, with more clarity. Ultimately, a live demonstration goes a long way to improve communication than emails or chat.

It’s all about the tech

Call us controversial, but all of this doesn’t mean the case for VC is watertight. At the end of the day, you’re only as good as your tech. There are several videoconferencing tools and providers out there and choosing the right one for your business is paramount.

The case against VC includes poor internet connections, background noise, hopping onto a topic without ensuring all participants are up to speed. So, yes, there are more than a few meeting hygiene tips and tricks that need to be considered before pushing your employees onto VC as a regular means of connecting. First, you need the tech that will stand up to usage and best practice advice for all those engaging over VC.

In conclusion …

Let’s just say that we’re not alone in saying that videoconferencing is one of those tech boons available to any business looking to work smarter. From an employee perspective, it enables people to balance work and life and connect from remote locations. From the perspective of managing a workforce, you can open the doors to increased efficiencies, cost savings, a reduced carbon footprint, and faster project timelines.

But there are many things to consider if you want to embrace VC and all it’s benefits. Understanding how your tech will slot into your business and how it can be used to best effect is key. With the right intel and equipment, you can give your employees all the tools they need to excel.