Why you shouldn’t be listening to the vendors telling you to buy new platforms

As an impartial video conferencing managed service provider, we have great relationships with both Cisco and Polycom to mention just two vendors. Our ICE VaaS (Video as a Service) is fully interoperable with all makes of video hardware as well as services from Microsoft, Cisco, Polycom, Vidyo, BlueJeans, Lifesize and more. As a company, we position ourselves as consultants to your collaboration strategy. An informed voice you can talk to for impartial advice, or to simply bounce ideas against. As such, we felt it was time that we pointed out some potentially poor advice that is being given to many large enterprise companies around the world.

Video as a Service, whilst still relatively new to the market, has become the fastest growing product or service offering within the video conferencing arena. VaaS amongst other things, offers the chance to move your video conferencing estate to the cloud. This is the point we want to focus on.

We know that there a lot of companies out there that are currently running platforms that have either already reached end of support, or they are going to in the next year. It is of course a risky strategy to be running un-supported hardware, but with the cost involved to replace them, there appears to be little option for some companies. At least that is what you are being told.

Having spoken to a number of customers about ‘burning’ platforms, or old age platforms (OAPs) as we have coined them, it appears that the vendors want you to replace like for like – old for new. They are very keen for you to go out and simply find budget to upgrade to the latest platform and don’t seem to want to talk about alternatives.

Migration to the cloud is now a viable option for your communication platforms. Like the rest of IT, video in the cloud can provide a number of alternative solutions to suit your needs around data security and privacy – Public, Private or Hybrid. You can read more about what the cloud is, the benefits of the cloud, and answers to questions you may have about the cloud in our earlier blog series. For many enterprise companies the move is longer term and carefully planned starting with an on-premise deployment, before moving to a hybrid version. Finally, the migration to a full cloud experience will often take place following full due diligence.

Why would the vendors be actively getting companies and service providers to replace rather than read and research other beneficial options like cloud? The rapid fall in hardware cost across the whole of IT, alongside the need to keep companies within their ecosystem are without doubt the two biggest drivers.

The vendors have been slow to react to the cloud and VaaS and have not had a credible solution to offer. It is the equivalent of Yellow Pages still trying to sell space in the printed Yellow Pages Book in the age of Google, Checkatrade and online searching. Their sales teams have had years of selling similar hardware and services, telling you what you need. We have the experience of consultancy and listening to what your challenges are, so that we can advise rather than tell.  

Videocall were quick to see the opportunity that the cloud can offer companies. Reducing capital expenditure in favour of operational. Being more scalable to, ‘size as you sell’, as well as importantly making companies more future proof. With the cloud there is no ticking clock on an end of support date. We have written a white paper all about OAPs that will give you some more information about Videocall’s ICE (Intelligent Cloud Service), to help you make your own mind up.

The next time you speak to the vendors about replacing your platform for another, just remember to ask them ‘What other options area there?’